Helping clients reach PR peaks since 2016
Montana is a boutique PR agency. We offer bespoke solutions, never ready-made strategies. Each client and each task is individual, so our services are customised and tailored to specific client needs. We are ready to integrate into your business processes, no matter how complex they are.
We can deal with anyone, from aspiring startups to large corporate businesses.
PR Project of the Year (B2C)
Issues Management: Solving Business Problems via Communications
Focus on the long term
PR for a homeware hypermarket
PR for a pharmacy marketplace
PR for a consulting company
PR and anti-crisis activities for the new projects of the Ministry of Health
Blog for a journalistic queries service
PR to launch an accelerator
No matter how difficult the task may seem to you, let's discuss it — we love to work toward a result, learn new things, and are happy to conquer new communication peaks for our clients!
Tvoy Dom is a home and garden goods hypermarket chain, one of the largest in Russia in terms of product range. The Tvoy Dom chain is part of the Crocus Group development company.
Three years prior to the start of cooperation with the agency, the hypermarket chain launched its online store, but due to weak media activity, low brand awareness among active online shoppers, as well as lack of awareness about the online ordering option among the existing offline, customer numbers were low.
In six months (the cooperation started in December 2020 and continues today), our team ensured the brand’s exposure in various media: urban (Afisha, The Village, MetroNews, etc.), lifestyle (Marie Claire, Liza, Kommersant.Style, etc.), and general interest (Lenta, Izvestia, etc.).
Amina Aslanova, Tvoy Dom:
“Excellent partnership in every sense. Price and quality of work, efficiency, responsiveness. The Tvoy Dom hypermarket chain did not have any PR before, our company simply did not exist in the information landscape. In just six months, we hit the top media.”
Megapteka is an online pharmacy marketplace. Users can compare the availability and prices of the drugs needed in different pharmacies, book them via the website, and pick them up at the chosen physical location. The service earns on commissions from redeemed orders.
At the beginning of cooperation with the agency, the service occupied 1% of the online pharmacy retail market, was not represented in the media and had low recognition amongst industry players. Our goal was to increase the brand’s media activity and awareness among end customers and decision makers of pharmacy chains.
Within 8 months we achieved more than 300 mentions of our client in the media. The outlets included large business press (Kommersant, Vedomosti, etc.), general interest and news agencies (Izvestia, RIA Novosti, TASS, etc.), lifestyle press (Cosmopolitan, 7days.ru, etc.), as well as pharmaceutical industry media (GMP News, Pharmvestnik, etc).
In terms of business results, over the course of cooperation, the brand traffic to the marketplace’s website doubled, sales tripled, moreover two new pharmacy chains (with over 2,000 pharmacies) were added to the service as B2B-partners.
For its case study of the provision of Russian pharmacies with drugs recommended for the treatment of COVID-19, the agency won two prizes — 1st prize LOUD Award in the category “Issues Management: Solving Business Problems via Communications” and a SMALL Award in the nomination “PR Project of the Year (B2C)”.
Disruptive Partners is a digital business transformation and corporate innovation company.
The company had a lot of expertise, was known to the decision makers in the area of innovations, yet was almost non-present in the information landscape. The founder of the company wanted to get into the tier-1 media with expert content. As a result, the materials were published in all of the target media: Forbes, Harvard Business Review, RBC, and Vedomosti.
Dmitry Maslennikov, Disruptive Partners:
“I appreciate that the guys deep dived to acquire a full understanding of our business. They respected the agreements: we discussed the quality level of target media beforehand and stuck to the plan. We paid for the result: paying exactly for what I get is my credo. I always recommend Rosalia and her team to my partners.”
The then new governor of the Perm region, Maxim Reshetnikov, decided to put things in order in the healthcare system of the region and for this he initiated a number of measures that might not have been well met by the citizens.
We were approached with the tasks of staffing the press office, reducing negativity, and creating a communication policy to manage potential risks and regularly inform people about the changes in the healthcare system of the region.
We built a communications policy, managed the communications of more than 120 medical institutions daily, and organised more than 300 publications about the healthcare system in the local press weekly. We produced special projects in the media, conducted press tours and press conferences, as well as regular briefings.
Result: a change in the tone of statements about healthcare in the Perm region from negative to neutral (an increase in the coefficient of positive stability from 18.3 to 37.8), minimal reputational losses when making unpopular decisions, increased levels of tolerance and trust of journalists to the ministry.
Pressfeed is a journalistic queries service used by journalists, PR specialists and experts in Russia and the CIS.
After the launch of the service, its founder approached us with the task of creating a company blog in order to attract target users to the service — journalists from one side and PR specialists and experts from the other.
We created a blog concept, planned out the topic plan, reached potential content contributors and edited their materials, embedded the key messages into the content and distributed final materials.
We launched the blog from scratch, wrote unique materials, interviewed experts, translated texts from English, monitored the news and prepared real-time content (i.e. the newsjacking content that is tied to the news agenda). After one year, we turned the blog into a popular industrial resource with 50,000 visitors per month.
FunCubator is the first entertainment startup accelerator in Russia, launched by FunCorp, one of the largest players in the micro entertainment (entertainment applications) industry.
Our goal was to announce the launch of the accelerator, contact the target media and attract the attention (and applications for participation) of potential accelerator participants, i.e. entertainment startups.
Result: 7 out of 10 target media wrote about the launch of the accelerator, as a result of which the organisers received more applications than they expected. Subsequently, 20 FunCubator startups received investments of over $10 million altogether.
Victor Zakharchenko, FunCubator:
“We managed to achieve an informational avalanche. This was also noted by our partners, to whom I wrote after the launch. ‘Today you were all over the news!’ they said.”