You get a handpicked list of 3–15 journalists who actually cover your space — with recent articles, personal pitch angles, and notes on how to reach them. Delivered in 48 hours.
ONE-TIME PAYMENT · NO RETAINER · NO AGENCY MARKUP
Sample — your media list preview
Sarah Liu
TechCrunch
Fintech · Seed–Series A"Lead with your 3× reconciliation speed — she covered this exact pain point in her Ramp piece last month."
Marcus Kim
Forbes · Future of Work
Enterprise · Growth"Lead with remote productivity data — his last 3 pieces focused on async tools with real metrics."
Amara Osei
The Information · AI
AI infra · Late stage"Mention GPU efficiency upfront — she's been critical of vague AI cost claims lately."
+ email · linkedin · best day to pitch · response rate
Built by PR professionals
Startup Media List is a product by Montana PR & Media Agency — a tech-focused agency that has been working with technology companies since 2016.
We don't just know how to find journalists. We know which journalists are actively looking for stories like yours right now, how they prefer to be approached, and what makes them hit "delete" in the first 3 seconds. That intelligence is baked into every list we build.
40+
Years of combined professional PR experience on the team
Tech
Specialist focus — B2B SaaS, AI, fintech, deeptech, web3
USA
US media landscape — from TechCrunch to niche newsletters
100%
Human-researched lists — no scrapers, no databases, no shortcuts
The process
01
Fill the brief
A 5-minute form. Your stage, vertical, announcement, and what makes you different. No calls, no back-and-forth.
02
Pay once
Pick your plan and pay. You'll get an instant confirmation email with your expected delivery time.
03
We research
We map journalists to your specific story — recent coverage, beats, angles, contact details. 100% manual research.
04
You pitch
Your list arrives in your inbox as an Airtable base + PDF guide. Start sending the same day.
This is for you if…
Not the right fit if…
What you get
01
Journalist profiles
Name, outlet, beat, email, LinkedIn, Twitter/X. Plus 3–5 recent articles most relevant to your story.
02
Personal pitch angles
For each journalist — a specific angle based on their recent work and your story. Not a generic template.
03
Outreach timing
Best days and times to send, response rate notes, whether they prefer email or DMs.
04
Airtable base
A ready-to-use PR CRM you can filter, sort, and use to track your outreach status and follow-ups.
05
Pitching guide (PDF)
How to write a pitch that gets opened, what to say in a follow-up, and how to handle a "maybe."
06
Delivery in 48h
Everything lands in your inbox. No calls, no back-and-forth. You're ready to pitch by end of week.
Pricing
Starter
$149
one-time payment
Growth
$299
one-time payment
Full Launch
$499
one-time payment
Not sure which plan? Start with Starter — you can always order again for the next announcement. Repeat clients get 20% off.
Real talk
"I can just Google journalists myself."
Google gives you names. We give you context: what they cover right now, what angle lands for your story, how they prefer to be contacted. The research takes us 2–4 hours per client — you'd spend days to get the same quality, and still not know the right angle.
"Why not just hire a PR agency?"
A good agency costs $3,000–$8,000/month on retainer and takes weeks to onboard. If you're pre-seed pitching one announcement, that's the wrong tool. This is the same intelligence — packaged for founders who pitch themselves.
"What if none of the journalists respond?"
No one can guarantee responses. What we guarantee is a quality list genuinely matched to your story with the best possible angles. We give you the map; the pitching is yours to do.
"What if the list doesn't match my brief?"
If any journalist doesn't match what you described, tell us within 48 hours and we'll replace them. We want the list to be actually usable — our reputation depends on the quality of what we deliver.
"I don't have time to run outreach."
Sending 5–10 personalised emails takes 2–3 hours total when you have the right angles and contacts in front of you. The guide walks you through everything — even if you've never pitched press before.
"Isn't this just a database?"
Databases give you lists. We give you research for your specific story. Every journalist profile is chosen and written based on your brief — the angle, the timing, the recent articles. No database does that.
What founders say
Testimonial coming soon
from pilot client #1
Testimonial coming soon
from pilot client #2
Testimonial coming soon
from pilot client #3
We're running a paid pilot now. Want to be an early user? Get in touch →
FAQ
What do I need to fill in the brief?
Your startup's one-liner, stage, vertical, the announcement you want to pitch, your target audience, and any dream outlets. Takes about 5 minutes.
Do you write the pitch for me?
No — you pitch in your own voice. We give you the journalists, the angles, and a guide that shows you how to structure your outreach. The pitch stays yours.
Can I order for different announcements?
Yes. Each order is for one specific story or launch. Repeat clients get 20% off.
What tech verticals do you cover?
B2B SaaS, AI/ML, fintech, healthtech, deeptech, developer tools, future of work, and consumer tech. If you're unsure, fill the brief — we'll tell you if we're a fit before you pay.
What if I want more help beyond the list?
The Full Launch plan includes a 30-min strategy call. If you want ongoing support, we can talk about whether Montana PR's full-service offering is a fit for your stage.
Fill the brief, pay once, get your journalist list in 48 hours. No retainer, no agency calls, no guessing who to email.
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